Dunkin' Donuts Franchise Information: Coffee Chain Planning Expansion

It's Time to Make (Money by Selling) the Donuts

If you can picture yourself rolling out of bed in the middle of the night muttering, “it’s time to make the donuts,” then the recently announced Dunkin’ Donuts expansion may present a franchise opportunity for you. Although the brand went a little stale during the 1990s, Dunkin’ Donuts began refocusing on its coffee in the 2000s, adding flavours and making espresso drinks available to compete more successfully with the higher-end Starbucks chain. Now bolstered by skyward sales (including 24% profit gains in a recent year), Dunkin’ Donuts has confirmed reports that it plans to add between 700 and 800 stores a year until it reaches a confidently aggressive goal of 15,000 locations in the United States. That would be sometime around 2016. If they’re successful, they’ll just about triple their presence, leaving few holes in the doughnut map.

Dunkin’ Donuts Franchise Information: Geographic Expansion

Right now, Dunkin’ Donuts locations are most heavily concentrated in the northeastern and mid-Atlantic states and in select additional metro areas like Chicago, though they are found more sparsely in other parts of the country. Part of the company’s expansion plan is focusing on America’s growing western and southern markets, like the population-explosive Phoenix and the continuously sprawling Texas metro areas. If you live in Dallas, Austin, San Antonio, or Houston, now is the time to start inquiring about franchising seminars run by Dunkin’ Brands (the parent company). Other southern cities like Nashville and Charlotte are on the list too.