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Multilevel Marketing - Just Another Way to Spell Sales

Companies Will Go to Any Extreme to Attract Sales People - is Multilevel Marketing One of Them?

By Michael Crozier, published Nov 25, 2007
Published Content: 33  Total Views: 17,018  Favorited By: 1 CPs
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Recruiting and retaining quality, high-producing top quality sales people is a tough job. That's because selling is the toughest job on earth.

Sales is the only profession where compensation is based almost entirely on performance. A sales person is only as good as their current sales. There's no resting on past laurels. Sell a lot consistently and you become very wealthy. Sell nothing and you starve. It's that simple.

No other profession, with the exception of acting, requires putting your ego and self-esteem on the line every day in order to make a living. Psychological studies have repeatedly shown most people have self-esteem problems, a poor self image, various childhood based insecurities or other obstacles that prevent us from becoming effective sales people. That makes it even more difficult to recruit effective, results-driven sales professionals.

People who know how to sell and enjoy doing it are true professionals who are at the top of their game, making incredible incomes and enjoying enviable lifestyles. I have friends and associates selling stocks and mutual funds, airline engine parts, pharmaceuticals, yachts, imported sports cars and advertising media who make over $250,000 a year. Competitive employers are constantly offering them bigger and better incentive packages to lure them and their clients away. True sales professionals always make great income and have incredible job security and a skill that is the most marketable in the world.

"All the good ones are always taken", that's what a single-mother CEO of a $10 million home based business and good friend recently said to me at a trade show. No my friend Amy wasn't talking about men, she was talking about sales people.

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