The next time you're perusing your local supermarket's aisles, think about the items that you've just placed into your cart. Did you make a list and select only those items? Or did you toss a few extra products into the buggy? If you said 'yes' to the latter question, then it might be a
fair assessment to say that some sort of advertisement was involved in your decision. Television commercials are not only crucial to the success of products and services, they are also incredibly entertaining. Understanding how television commercials work isn't terribly complicated. But the subtleties involved are quite fascinating. There are all sorts of tricks that advertising execs use to capture the attention of consumers. And if you pay careful attention, you can figure out how they're used to get people to buy all kinds of things...
Advertising Trick #1: Sex
Advertising Trick #1: Sex
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Michael Allen
Posted on 11/03/2008 at 1:11:23 PM