Sword of the New World: Another K2 Network Fallout?

Sword of the New World: Grandado Espada is a massive multi-player on line (MMO) game originally created by IMC Games. K2 Network received rights to publish the game in the US and launched it on July 10th of 2007. Before the official launch, during June 27th 2007 and July 9th 2007 Sword of the New World was under open beta phase. During open beta K2 worked with developers of IMC Games the the players to make appropriate fixes in glitches, text, bugs, and other content to make a better gaming experience before the launch. As it happens during this open beta phase everything seemed to be just fine, there wasn't much wrong with the game except the occasional small glitch or bug that was easily fixed in a minor patch update. Sword of the New World was looking pretty good come the official launch date... Or was it?

The Official Launch and it's Problems

When July 10th came around staff members of K2 Network announced the official launch of the game. With the launch came the paid to play advertisement, a promotional CD which players could purchase, and an exclusive gift to all beta testers giving them a month free if they signed up for one month of subscription to the game.

Information on the launch can be seen here - http://forum.swordofthenewworld.com/index.php?showtopic=5130&hl=Official+Launch

The monthly fee to play the game was around $8.95 USD, the promotional CD was about $19.99. Because the game was so successful during the beta phase that almost all of the beta testers signed up for the monthly subscription, and or bought the promotional CD. Even people who haven't played during the beta phase signed up, so things were looking pretty nicely for K2 and it's staff. The only problem is that once the official launch was out, everything just seemed to crumble.

The first thing that players noticed was an unbelievably ridiculous amount of dialog errors found within various NPC's. The entire game was translated to meet the language preference of English speaking players, and even to this day a lot of the supported dialog hasn't yet been fixed.