Pepsi launched a gigantic promotion a few years ago that saw the company give away nearly a billion free MP3 downloads. The company is looking to have that success once again by starting the promotion on Superbowl Sunday, which is going to be February 3rd. The original promotion saw Pepsi
teaming with iTunes to help give away the MP3 downloads. Amazon will be teaming with Pepsi this time around. The reasoning behind the new partnership is so that Amazon can better promote the new Amazon MP3 store that they recently released. The promotion is certain to give the company much needed visibility.
The way the promotion is going to work this upcoming year is quite simple. You are going to have to drink five Pepsi bottles in order to earn a free song. The company is banking on rewarding those people who are dedicated Pepsi product drinkers. They are also hoping to bring in new customers who are looking to get a free MP3 download. Both Amazon and Pepsi are going to be shelling out some of their own cash to make the MP3's free to the public. It is going to cost them nearly 40 cents per track. This is a lower price than the usual 65-70 cents that Amazon usually places in labels' pockets. As always, there are some companies that may not participate in making their content available for free download.
Sony BMG is one of the few companies that has yet to start selling songs from their label in MP3 format. This has been an issue for quite sometime and has caused a lot of companies to become upset with Sony. Wal-Mart is even being rumored to be threatening the company that they will no longer carry the label in their stores if it does not start supplying their online store with an MP3 format. Industry insiders believe that the promotion that Pepsi and Amazon are having may finally push Sony BMG towards offering their content in MP3 format. It will be interesting to see if the promotion does play a role in this happening. Let us hope that Sony BMG wakes up soon and starts to offer their content as MP3s. This will allow the promotion to to mean even more when considering purchasing Pepsi for the free Amazon download.
The way the promotion is going to work this upcoming year is quite simple. You are going to have to drink five Pepsi bottles in order to earn a free song. The company is banking on rewarding those people who are dedicated Pepsi product drinkers. They are also hoping to bring in new customers who are looking to get a free MP3 download. Both Amazon and Pepsi are going to be shelling out some of their own cash to make the MP3's free to the public. It is going to cost them nearly 40 cents per track. This is a lower price than the usual 65-70 cents that Amazon usually places in labels' pockets. As always, there are some companies that may not participate in making their content available for free download.
Sony BMG is one of the few companies that has yet to start selling songs from their label in MP3 format. This has been an issue for quite sometime and has caused a lot of companies to become upset with Sony. Wal-Mart is even being rumored to be threatening the company that they will no longer carry the label in their stores if it does not start supplying their online store with an MP3 format. Industry insiders believe that the promotion that Pepsi and Amazon are having may finally push Sony BMG towards offering their content in MP3 format. It will be interesting to see if the promotion does play a role in this happening. Let us hope that Sony BMG wakes up soon and starts to offer their content as MP3s. This will allow the promotion to to mean even more when considering purchasing Pepsi for the free Amazon download.
Quick comparison between Amazon and Barnes and Noble websites and pricing features.
By Andrea Stumbelina | Published 6/27/2005 | Read more »
Ashley, 17, made her first million by... making graphics?
By Melanie Hernandez | Published 11/6/2007 | Read more »
Virginia Tech has been awarded a $1 million grant that purchased 308 new Tablet PCs and other digital equipment. They plan to use this equipment to help eliminate the "digital divide."
By Patty Oh | Published 9/23/2007 | Read more »
Many people like to ask each other: "What would you do if someone gave you a million dollars?". This is my answer.
By Joy Pachowicz | Published 9/12/2007 | Read more »
While the iPod remains at the top of the game in the portable mp3 player market, Toshiba and Creative labs have some high-capacity alternatives that may give Apple a run for their money
By Bradford Hackley | Published 12/12/2005 | Read more »
I can't stand the idea of spending more then 50 bucks on something without researching it to death, and lo and behold, I find there's better MP3 players out there then iPod.
By Captain X | Published 7/26/2006 | Read more »
Related information
|
Most Comments Today
- Oh No! Michael Jackson's Body and Brain Missing Is Michael Jackson's body and brain missing? According to many websites they... 29 Comments
- Sarah Palin 2012? Sarah Palin 2012? 29 Comments
- Hot News Quickies - Thursday, July 9, 2009 News happens while you sleep - get your Hot News Quickies here! 28 Comments
- Michael Jackson is Missing The casket is missing, where is it? How did it disappear? 28 Comments
- Every Day Heroes At every disaster, in every community, when people are hurting who are the fi... 23 Comments
- Real Estate: Renting Your Home and Bad Tenants If you decide to rent out your home, do a thorough reference check with previ... 22 Comments
Donna Porter
Posted on 12/07/2007 at 11:12:00 PM