The Mobile Entertainment Wars: Apple's iPod Touch Versus the Microsoft Zune

Last year's Microsoft launch of the Zune music player as competition for Apple's iPod series was a giant bust. That's largely because Zune was larger and boxier than the iPod, had a weaker battery life, and featured complicated software.

However, Microsoft is now back for round two with major improvements to this year's Zune model. I've tested this model and have to agree that is a HUGE improvement over last year. Microsoft has improved the Zune in three ways: 1) The Zune has a new controller called the "Zune pad" which combines both a touch pad and buttons for seamless scrolling; 2) Microsoft has completely simplified both the software and the marketplace for downloads (Zune Marketplace); and 3) Microsoft has expanded the usability of the built in Wi-Fi. You can now sync your Zune and PC without having to use a cable.

But, Apple has moved forward, too with this year's highly anticipated iPod touch. The "iTouch" has the popular "multitouch" interface just like the highly successful iPhone. Here are the areas where each product outperforms the other:

Where The "iTouch" Beats The Zune:

IPod touchs' Wi-Fi is much more user friendly. It allows you to surf the internet, watch Utube videos, and even buy music without a PC. The Zune does not make any of this possible.

Zunes does not allow for the popular "smart play lists." iPod, of course, made these popular.

iPod is the gold standard at this time. iPod is the better known product with accessories and support easier to obtain.

Where The Zune Beats The "iTouch":

The Zune offers much more memory for the price: The iTouch starts at $50 more than the Zune and even the lowest end Zune offers more GB than Itouch. So, if memory is important to you, take a look at the Zune.

The Zune has a radio: The Zune's FM radio is well put together and easy to use. iPods do not have radio capability.

Zune's marketplace's artists' pages really shine: Once you select a band or artist, a full screen image will pop up and list other songs from the same artist.