Playboy: The History of and New Ventures

Playboy was established in 1953 and has since become one of the most recognized brands world wide. Playboy is represented by the Rabbit Head logo, which is a symbol of intelligence and sophistication. Playboy is appealing to men as well as women, for those young as well as young at heart. Playboy is known for it’s sexy, busty models, high-class magazines and over-the-top clothing. Hugh Hefner’s magazine was the original trademark for this famous company. The magazine is published monthly and features photographs of nude women, along with various articles on fashion, sports, consumer goods, and celebrities. The magazine celebrated its 50th Anniversary with the January 2004 issue. Today, Playboy is still the largest selling men's magazine selling about three million copies a month in the U.S. 

Playboy jumpstarted the careers of models like Jenna Jameson, Carmen Electra and Pam Anderson who have all posed numerous times in the famous magazine. In addition to appearance by actress such as Drew Barrymore (January 1995), Charlize Theron (May 1999), Daryl Hannah (November 2003), Denise Richards (December 2004) and Bai Ling (June 2005).

After the gigantic success of Playboy Magazine, Hugh Hefner decided to expand and open the Playboy store.
The Playboy store is no exception to the quality produced by this sex powerhouse. The online store offers amazing apparel for ladies as well as the men who love them. You can purchase unique jewelry, hot lingerie, club wear and more. Even find yourself a screensaver or request a free catalogue. Or if you are looking for romance, indulge in their wide selection of candles, oils, or smoking hot DVD’s. If you are looking for something a little more wild, check out the “Girls Next Door” apparel, costumes or books.

The first Playboy Concept Boutique was opened in the capital of Japan –Tokyo two and a half years ago, and was named as one of 40 top stores in the world by the Retail Leaders Association.