Holiday Cards for Atheist and Agnostics

According to adherents.com there are about 1.1 billion atheists, agnostics and non religious people in the world, and 13.2 percent are in the United States. By non-religious one means "a group of people who do not specify atheism as their religious preference." However a person who is non religious or an atheist still may celebrate Christmas or the Winter Solstice, the time of year when the sun is farthest from the south of the equator, which is the shortest day of the year and celebrated on December 21st. Take into account that ninety-nine percent of all holiday cards bought are Christmas cards, one cannot help but see the potential market for holiday cards geared toward atheists, agnostics and non religious people but when it comes to the greeting card industry that does not seem to be the case.

The Greeting Cards Association says, " that eight of out ten households sends some type of holiday greeting card between Thanksgiving and New Years." Knowing this would it not be fair to conclude that some of those households must house people who are themselves atheists, or have friends or relatives who are non religious. What the mainstream greeting card industry have overlooked an e-retailer, order of St. Nick, has not. According to a November 20, 2007 press release, "e-retailer order of St. Nick has created a line of holiday cards especially for atheist, agnostics, and non religious people."

While the Greeting Card Association says that 2007 greeting card trends will consist of traditional yuletide images of winter scenes, snowman, Santa, Christmas Trees, and snowflakes. Red and green being the most popular colors and cards heavily embellished with gold and silver, St. Nick's Atheist Holiday cards have gone in a completely different direction. They are avant guard, with bold colors like white, black, and red and has very little frills.