Unibet Group to Purchase Malta-Based Online Gambling Sites

Unibet Group, an online gambling company based in Sweden, has began the process of buying out a number of online gambling web sites that span the poker and bingo gambling niches. The sites are included in a larger buy out of Malta-based Maria Holdings Ltd, in a deal that is estimated to be worth 705 Million SEK (Swedish Kronors).

Founded in 1997, Unibet is one of the oldest online gambling companies in the world, although many Westerners may not be familiar with the company due to their exclusive targeting of Nordic countries. The company was also an early pioneer in being an online gambling company that is publicly traded, and is still listed on the Nordic Exchange in Stockholm to this day.

Unibet's history as a pioneer in the field of internet sports betting for Nordic residents is a tale full of suspense, struggle and triumph. More recently, the company has strongly expressed a desire to expand on the company's demographic reach, specifically within it's target market of the Nordic region. It seems that the company is now beginning to make good on those ambitions by making moves to acquire Maria Holdings Ltd.

The acquisition would encompass Maria Holdings in Malta, as well as all web sites owned by the company. These web sites include mariabingo.com, mariacasino.com, carlospoker.com, carlosplace.com and bingo.se.

"With this acquisition we will strengthen our position in the Nordic region as well as within the fast growing online bingo market. Unibet is today the leading private gaming company among men, and with this acquisition we will also be leading among women," said Petter Nylander, CEO of Unibet Group, in a press release issued by the company on Monday.

The acquisition should prove to be a good match for both companies. Unibet operates it's existing gambling sites from a license issued in Malta, the same as the sites operating under Maria Holdings. Also, Maria Holdings is currently owned by a Swedish company named Maria Invest AB. Unibet Group Plc is also a Swedish company. Both companies clearly have common denominators that should help them synchronize very quickly.