Demographics of the Average AC Visitor

If you target them, they will come. The question is... who exactly are 'they'? They are the visitors to Associated Content. Think of them as your guests. They found one of your articles (most likely through a search engine), clicked on it, and suddenly they are one of the 4.3 million unique visitors a month to come to AC.

While most of the focus on AC deals with creating better content, very little of it seems focused on who you are creating content for - the average Joe wandering in off the internet. The demographics of just who is clicking on your articles may surprise you.

The Average AC Visitor
Statistically, the average person clicking on your articles will be a 25 - 44 year-old Caucasian woman. She'll be college educated, earn $30k to $100k a year and have no children between the ages of 6 to 17.

Obviously an individual content producer's articles may skew differently, but this is the average person who clicks on an AC article. Take a look at her. Take good care of her. She's likely to be your guest.

The AC 100
To break down AC site demographics, let's examine an average 100 AC visitors. If the average AC visitor deviates substantially from the average internet user, this will be noted in parentheses.

Gender
Out of 100 people who visit AC:

57 visitors are women. (10% higher than the internet average)

43 are men. (12% lower than the internet average.

What this means: Far more women than men visit AC.

Age (only adults over 18 are measured)
Out of 100 people who visit AC:

14 visitors are between the ages of 18-24. (12% lower than internet average)

24 are between the ages of 25 - 34. (21% higher than internet average)

21 are 35 - 44 years old. (10% higher than internet average)

19 are 45 - 54 years old.

13 are 55 - 64 years old.

7 are over 65. (31% lower than internet average)

What this means: AC content delivers a middle aged visitor fairly well, but is behind in younger demographics and woefully under-servicing older demographics.

Ethnicity
Out of 100 people who visit AC:

82 people are Caucasian

9 are African-American (17% higher than internet average)

5 are Hispanic (22% lower than internet average)

3 are Asian (18% lower than internet average)