An Associated Content Experiment: Time Sensitive Articles Vs. Non-Time Sensitive Articles

By Lee Andrew Henderson, published Dec 09, 2007
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Some writers on Associated Content might wonder why some of their articles are not accepted or why their articles are not getting page views. One of the reasons might be that your articles might be time sensitive, meaning that the topic or your articles will only be important for a certain period of time.

I write a lot of sports articles so I'll use two of my articles as examples. Last year I wrote an article about why Justin Morneau should be the American League MVP. This article might get page views for the rest of the season but once the American League MVP was awarded this article is no longer relevant to anybody.

My article about the Best Walkoff Homeruns in Division Series history will always be an article that will be relevant as long as I live because those walkoff homeruns will still exist. Unless I somehow get sucked into a portal to an alternate reality or something.

I decided to do a little experiment and see just how well non-time sensitive articles do compared to time sensitive articles.

I went through all of my articles, divided them between time sensitive and non-time sensitive to find out which type of article is more likely to get accepted, which gets higher offers and which gets higher page views.

More Likely To Get Accepted
Let's start with which one is more likely to get accepted. As I went through my articles I discovered that I have 353 articles that are time sensitive. Out of those 353 articles only 262 received upfront offers. That means 74% of my time sensitive articles received an upfront offer.

I also had 452 articles that were not time sensitive. Out of my 452 articles that weren't time sensitive 406 of them were accepted. That means that 89% of my articles that weren't time sensitive were accepted.

Average Upfront Offer
As I said before I had 353 articles that were time sensitive. If I add up my total upfront payments for all of those 353 articles it totals $1457.96. That comes out to just $4.11 per article.

I had 452 articles that weren't time sensitive and they totaled $2526.32. That comes out to $5.58 per article.

Comments
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Thanks for the hints - I'd started to think that maybe I should write more time sensitive articles. But, now, I'm not quite as worried about it.

Posted on 04/26/2008 at 5:04:49 PM

 
Great article, Thank You. This was very helpful.

Posted on 01/23/2008 at 5:01:18 PM

 
Great info - thanks. As an additional analysis, if you calculate the total payment you received per page view for each category you'll see you received $0.011/PV for time sensitive and $0.008/PV for non time sensitive. If the CMs were perfect, the two numbers would be identical. As it is, they are 30% off. They should have increased your upfront offers by an average of $2.63 for the non time sensitive content, or reduced the offer for the time sensitive content by $1.27, with the former being preferred, of course :-).

Posted on 01/22/2008 at 7:01:48 PM

 
Your best bet are seasonal articles, because you can promote your old ones every year and get more page views.

Posted on 01/06/2008 at 9:01:21 AM

 
Great article, thanks for sharing!

Posted on 12/29/2007 at 11:12:25 AM

 
I love your experiments. Nice job with this article.

Posted on 12/14/2007 at 9:12:27 PM

 
Just as I suspected. . . thanks for proving it though! I don't quite have as much experience and general data to do all the calculations to back you up myself, but it does make sense.

Posted on 12/11/2007 at 3:12:11 PM

 
Excellent article, Lee. Thanks for sharing this.

Posted on 12/10/2007 at 5:12:17 PM

 
Love reading your AC experiments! Keep 'em coming.

Posted on 12/10/2007 at 12:12:29 PM

 
Great article, Lee. Thanks for taking the time.

Posted on 12/10/2007 at 7:12:39 AM

 
Excellent info Lee! I kind of thought that, but never took the time to analyze it. You did a great job. Thanks! :-)

Posted on 12/10/2007 at 7:12:28 AM

 
This is excellent information LAH and thanks for sharing. However, I think you have left out a critical point. I think you have to separate out the articles that AC highlights on the front page or among the section leaders. The promotion that AC gives an individual story greatly affects how many PVs it gets. If AC has highlighted an inordinate amount of your non time-sensitive articles, that really skews the results of your study. It would also be interesting to see you break down results among topics. How do time-sensitive sports articles do compared to other sports articles?

Posted on 12/10/2007 at 5:12:07 AM

 
Great article Lee and I agree with Tyler those payments seem low.

Posted on 12/10/2007 at 2:12:28 AM

 
Lee, your offers should be higher. AC is shafting you. I'm not just saying that for brownie points. You are the best sports writer on AC in my view.

Posted on 12/10/2007 at 12:12:04 AM

 
Yeah, I quickly noticed the articles that are not time sensitive are easily accepted. I've found a pretty good niche in the craft articles, so I write those and product reviews (not that they always get great offers, but it is more likely they will be accepted.) I've got to watch when I submit time sensitive articles.)

Posted on 12/09/2007 at 8:12:41 PM

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