Sea Salt! Sorting Out the Salty Truths in Those Campbell Soup Chef Ads

Let's hope you're not a chef specializing in making soup who eerily starts hearing the words "Sea Salt" uttered to you from passing birds, a breeze or through other earthly or human noises. If so, you've probably seen too many of those Campbell Soup TV ads where the chef in an unknown lighthouse (insinuating it's located somewhere around Cape Cod--yet filmed in Newport, Oregon for your trivia files) gets stumped on how to improve the soup he's making for resident fishermen or the lighthouse crew. And, of course, the true selling point is when one of the lighthouse crew takes a sip of the new soup at the table (as the chef conveniently holds a giant Campbell Soup serving container) and asks quizzically: "I thought you said this was lower sodium?!" Yeah, just go ahead and copy that smarty-pants face the chef makes after the retort.

Why roll your eyes from here to China? Well, it's because Campbell Soup knows how to sell their soups well without giving every nutritional detail about sea salt being used in their soups for the last year and a half. Using sea salt is mostly a good thing--but you should know a little more about what sea salt is and what it isn't before being convinced that you're getting a wonder nutrient in your soup through Campbell. At the outset, Campbell made a major announcement in early 2006 that they'd be making a concerted effort to reduce sodium in about 1/3 of all their soups by using a more natural and supposedly unrefined form of sea salt than the refined, industrial sea salt they used before. Campbell went through years of litigious trial and tribulation trying to alter their sodium percentages in their soups when they were branded to be an unhealthy product in the 90's after being considered a healthy one for decades. But now, after years of research and testing--they may have a new sales gimmick to get people back to their soups as something as healthy as anything else out there in the corporate food world.

A Campbell Soup Chef's deep thoughts...and then sea salt epiphany!

Credit: diangy.com

Copyright: diangy.com