Bedazzled or Bamboozled?

Have you ever asked yourself: why do we buy products? More importantly, what makes a product our favorite brand? Big marketing ideas equal big business for companies. Perhaps, we're committed to buying products over and over again because there is something that we believe that makes our chosen product the best. That catchy phrase or exciting jingle sticks out in our minds. Companies have become larger and stronger because of our consumer buying power. Knowing what makes the mind tick equals direct dollar signs for the sellers. In fact, understanding the power of repetition is one key to effective marketing.

According to, Dr. Lars Perner of the Marshall School of Business in Los Angeles California, it all comes down to this, "... by understanding that a number of different messages compete for our potential customers' attention, we learn that to be effective, advertisements must usually be repeated extensively". So is this the reason why corporations buy so much TV and Radio time? Let's take a look at the top 20 (past and present) product taglines of our time.

1. "Maybe she's born with it. Maybe it's Maybelline" Maybelline
2. "Don't Squeeze the Charmin" Charmin Tissue
3. "Like A Rock" Chevy
4. "Got Milk?" Milk
5. "Eatin Good in the Neighborhood" Applebee's
6. "Eat Fresh" Subway
7. "M'm! M'm! Good!" Campbell's Soup
8. "Satisfying" Snickers
9. "We Bring Good Things to Life" GE
10. "Snap, Crackle, Pop" Rice Krispies
11. "Just Do It" NIKE
12. "You're in Good Hands" ALLSTATE
13. "Never Leave Home Without It" American Express
14. "The Nighttime, Sniffling, Sneezing, Coughing..." Vicks Nyquil
15. "The Best Part of Waking Up" Folgers
16. "We Know Drama" TNT
17. "You can do it. We can help." Home Depot
18. "The Other White Meat" Pork
19. "A Few Good Men" Marines
20. "With a name like Smucker's, it has to be good!" Smucker's

For more information on consumer psychological and effective marketing visit:

http://www.consumerpsychologist.com/#Strategy