The Top Five Questions You Should Be Able to Answer Before You Start Your Own Business

Advice for Aspiring Entrepreneurs

By Reese Leyva, published Dec 22, 2007
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So you've decided to become an entrepreneur and start your own business? You might feel a little overwhelmed by the task at hand. It may seem like there's too much you need to know before you start your own business and that you're just not ready. You probably shouldn't even consider starting at all.

Not so!

Yes, there is a lot to learn, but, no, you don't have to wait to learn it before you start your business. If you do, you'll end up waiting forever because you'll find you always have a lot to learn. Nobody knows everything they need to know, even the most accomplished of entrepreneurs.

What the successful entrepreneurs did know before they decided to start their own business was a handful of things, things you should know as well before embarking on your own journey as an entrepreneur.

1) What Are You Selling?

Whether it's a product or service, deciding to start your own business means you're aware of a need that consumers already have. Perhaps your city doesn't have a Chinese restaurant for 20 miles, and you know plenty of people who would go if only there was one available. So you decide to start your own business - a Chinese restaurant! Or perhaps you've developed a unique style of jewelry or fashion design that you hardly see in stores, so you decide to start your own business - a jewelry or fashion line!

As an entrepreneur, understand the need you're filling and be able to explain to others quickly and simply what that is. If you can't explain your business clearly in one or two short sentences, take a good look at why you decided to start your own business in the first place! Then ask yourself, again, what need it is you're filling. Let this question guide you in the pursuit of a successful endeavor.

2) What Are You Buying?

Almost as important as what you're selling is what you're buying. Why? Because no matter what business you're starting you'll need raw materials or inventory first. Understanding this cost will help you understand what you should charge for your product in order for your business to be profitable and, ultimately, self-sustaining.

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