How to Get Health Club Personal Training as Cheap as Possible

I am a certified personal trainer, and I am going to let you in on a little secret that will help you get the lowest possible prices at your club, the cheapest personal training possible.

Thing vary from club to club, but at Bally Total Fitness it went as follows (and this is probably similar to how other clubs do it as well):

There were four levels of training: level 1, 2, 3, and 4. All the "level" meant was different pricing. Level 1 was the cheapest; and level 4 was the most expensive, even though the actual training packages were all the same. Training packages were either four sessions, eight sessions, 16 sessions, 24 sessions or 48. So for example, level 1 eight sessions was considerably cheaper than level 4 eight sessions.

However, a trainer with just one certification could only charge level 1 prices. If a trainer had two certifications, he could charge level 2. And I think you had to have four certs to charge level 3, and more than four to charge level 4.

I had more than four certifications, but I never showed any prospects the level 4 pricing, because the prices were outrageous.

I usually presented the pricing list for level 3. There came a point where, during the consultation, I'd pull out the price booklet. I'd flip to the level 3 page and make sure that the prospect did not catch a glimpse of the level 2 or level 1 pages. The prospect had no idea that below this page was the level 2 page, and below that was the level 1 page. And the prospect would simply see prices for the five different packages. The prices were given in terms of the total, and then shown in different ways it could be broken down by monthly credit card payments, based on a particular down payment.