Guide for Aspiring Entrepreneurs: Find Your Passion Before You Start Your Business

If you're like me, you have a lot of different interests and you're probably very good at a lot of different things, which means you could make money doing just about anything. You could probably even make money doing nothing much at all. The question is:

What do you ENJOY doing? What do you enjoy so much that you could turn it into a business?

Those are the most important questions for any aspiring new business owner when trying to decide what business to start. When confronting these questions I've found, in my experience, there's a few other things to consider before trying to answer them:

a)When you start a business, you suddenly become an "expert" of sorts. People will look to you for advice and information about your field of expertise. The questions now become:

What would you be proud to be an expert about? What are you willing to continue learning about for as long as you're in business? What questions are you happy to answer over and over again?

I knew a man who opened a postal mailbox store and began offering office supplies and services to make more money. However, he was completely disinterested in learning about copy machines, different ways to bind reports or the various bulk-mailing options for marketing mailings. When I met him, this new part of his business was failing and he couldn't understand why.

b)No matter what business you start, you put yourself in the role of Customer Service and Support. The questions now become:

What type of customers, if any, do you enjoy working with? To what degree to you want to work with them? What kind of people would you love to help over and over again?