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Google - is it Time to Short?

By John Gold, published Aug 24, 2006
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Everyone loves Google. Who could blame them? It's the reason that I love the internet. I hated searching for things in the past because I could never find what I was looking for. That changed when I found Google. The company is really loved by the internet community and also by the share holders. I remember wanting to buy shares when they had their initial public offering, but $100 a share, were they crazy? Apparently not. They reached $475 a share and are currently at $376. I say it's time to short google.

Google makes what? They don't make anything. They sell advertising to people that want to sell products on sites and google.com. A vast majority of these people are regular people trying to make money with google. They advertise ebooks from clickbank and when someone clicks on the add they have to pay, but hopefully the person that clicks the ad will buy the ebook, so they make a profit.

Adsense is what people have on their site so that they make money for having google ads. Whenever someone clicks the ad they make money, while the advertiser loses it, and Google makes the most. This is where the problem is. Google is so huge that they can't keep up with whoever makes fraudulent clicks. Even though they expressively say in the agreement that under no circumstances can anyone click on their own ad and that they track everything. It's all a bluff. You could also get someone else to click the ad anyway. Does this remind you of anything?

When the world wide web was in it's infancy there were a ton of websites that sold advertisments to people. I'm sure everyone remembers alladvantage. A site that gives you a bar to place at the bottom of your screen. It shows ads and pays you. It went bankrupt at the height of it's membership. It's wasn't exactly the same as google, but there were ones that were. People got paid to put a logo or advertisment on their site and everytime someone clicked it the website owner would get paid. They all went bankrupt. So how is google doing the same exact thing and making money at it?

Google - is it Time to Short?

My prediction of Google's stock

Credit: Steve Parma

Copyright: Steve Parma

Takeaways
  • Google can't beat earnings forever
  • Google's recent lawsuit may be the tip of the iceberg
  • Google is only a search engine
Did You Know?
Google has a market cap of 120 billion
Comments
Showing Comments 1 - 4 of 4
 
 
My article was obviously wrong, being published a year and a half ago. They are now at $700 a share, own youtube and orkut. Owning 3 out of the top 10 sites does wonders for your business.

Posted on 12/12/2007 at 11:12:18 PM

 
John Gold in a way is right,.. 1.- Do you really read google ads? c'mon really? 2.- You know Microsoft can block google ads through IE if they wanted to.. 3.- Most ads are just space holders.. but with $0 debt and new ideas coming up (gphone), perhaps the cow still has a bit of milk left..

Posted on 11/02/2007 at 10:11:00 PM

 
I don't know how ahead of anyone you are. Maybe you've not read many headlines about Google being the number one place to work for in America? Granted, this isn't what we're talking about, but if they are #1 to work at, they have to be doing something right precious.

Posted on 09/23/2007 at 11:09:00 PM

 
I think you're a little ahead of the rest of us. I'm with you though, the fall will come. I just say it's 2-3 years away.

Posted on 06/01/2007 at 10:06:00 PM

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