It's Popcorn Time: SWOT Analysis

IPT has several strengths it can use to reduce its current threats. The Amish community has turned down Kiana's offer to partner since the Amish would like to start their own company. IPT has a great company reputation that the Amish community doesn't have yet. IPT should really use its reputation to its advantage. Since IPT has been in business for a few years it has the financial stability to grow. IPT's products are made of good quality and the service is exceptional. If IPT partners with the national flower and gift basket company this will improve their service quality. With overall customer satisfaction IPT can not lose!

IPT has a few weaknesses that it must overcome. IPT doesn't want these weaknesses to become threats. If IPT can overcome these weaknesses they will have more opportunities to pursue. IPT should establish a defensive plan to prevent IPT's weaknesses from turning into external threats. IPT currently has issues with its employees. Two of the salespeople have resigned and taken jobs with a rival gourmet food producer. IPT needs to evaluate its employees to determine what is lacking and what IPT can do to better the situation. By improving on these areas IPT's weaknesses will turn into strengths.