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Case Study: A Small Business Owner's Message to the Creators of Computer Viruses
One Small Business Owner's Story of How a Computer Virus Affected Her Business
By Yuwanda Black, published Aug 31, 2006
Published Content: 611 Total Views: 382,262 Favorited By: 155 CPs
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Twenty years ago when teenagers were bored, they might TP (toilet paper) a neighbor's tree, throw water balloons or hang out and play radios too loud. This affected those in their immediate vicinity, usually with no economic cost attached.Nowadays, a bored teenager can bring corporate America to its knees with a few clicks of a mouse. The cost to the economy is measured in millions, if not billions, of dollars. And who bears the brunt of this - small businesses that are trying to hang on in a sagging economy.
A few years ago, I got hit with the Sobig.F virus. This particular virus sent emails to all the addresses on recipient's computers. If your computer was infected, you had to download fix-it software to remove it.
In a TechNewsWorld article, Jay Lyman quoted McAfee Avert virus research engineer Craig Schmuger as saying, ". . . the worm was challenging small businesses without the IT staff to manage and secure systems."
I was a real, live example of the small business owner he was referring to. You see, in my business I do everything from designing my web sites, to writing the content, to maintaining them. However, I am NOT a computer repair expert. I don't have an IT department to call when something goes wrong.
So, when the virus hit my computer, I had to stop what I was doing; figure out whom to call; and implement fix-it measures. All of this cost time, resulting in lost productivity (hence, lost revenue).
Because this virus sent huge files, it took up a lot of space on my system, possibly not allowing pertinent messages to get through. This wasted my company's resources.
Further, because the virus sent e-mails to others making it appear as if they came from my company, I got angry e-mails from recipients accusing my company of spam. Hence, it damaged my company's image.

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Takeaways
- Nowadays, a bored teenager can bring corporate America to its knees with a few clicks of a mouse.
- The cost of computer viruses to the economy is measured in millions, if not billions, of dollars.
- The cost of viruses to small business owners: time, resources and a tarnisehed company image.
Did You Know?
SHOULD YOU CARE ABOUT SMALL BIZ & COMPUTER VIRUSES? If small business owners have to waste time on non-income producing tasks like fixing their computer from virus attacks, that means they have to raise prices, which are invariably passed on to the consumer. And, less productivity means less money to pay for employee benefits like health care; 401K plans; and tuition matching funds.Resources
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K. Kemper
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Posted on 02/15/2007 at 12:02:00 PM