Not to Miss Super Bowl Happenings in Arizona
The NFC and AFC League Champions will soon be heading for Glendale, Arizona for Super Bowl XLII. The 42nd annual championship game, to be broadcast live on FOX, will be played at the University of Phoenix Stadium, February 3, 2008. Kick-off time is 6:18 p.m. EST.The annual clash between the NFL's Champion Teams has come a long way since the AFL-NFL World Championship Game of 1967, which was the original title of the game.
Vince Lombardi's Green Bay Packers and Hank Stram's Kansas City Chiefs took to the field at the Los Angeles Memorial Coliseum on 15 January 1967. Despite perfect weather conditions, 72° and sunny, and a modest ticket price of $12 when compared to this year's tickets which range from hundreds to thousands of dollars, the recorded attendance of 61,946 was well below that of a sellout crowd. In fact, Super Bowl I is the only game in Super Bowl history to not draw sell-out crowds.
The game was broadcast live to approximately 60 million viewers simultaneously by both NBC and CBS, which ranks as another historical moment in Super Bowl history as all other games have been broadcasted to US fans by a single station. Ray Scott, Jack Whitaker and Frank Gifford announced play-by-play action for CBS with Curt Gowdy and Paul Christman calling the plays for NBC. In more recent years the game has been watched around the globe by hundreds of millions of football fans.
Advertising costs too have dramatically come a long way since the birth of football's traditional showdown. A one-minute television commercial sold for tens of thousands of dollars in 1967. Sponsors for this year's program will be paying between 2.5 and 3 millions dollars for a 30-second time slot!
It comes to no surprise that the Super Bowl, which is the most watched sporting event, has consistantly gotten bigger and better, drawing top-notch entertainers and off-the-field events and parties, since 1967.
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