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Is the Internet Becoming a Pyramid Scheme?

By L. Shepherd, published Jan 09, 2008
Published Content: 86  Total Views: 152,308  Favorited By: 25 CPs
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I work mainly as a web writer, and I'm seeing a few trends that are making the entire Web 2.0 concept look like it's turning into a big pyramid scheme. While it's not the intention of anyone involved- there it is. Here's what I see happening:

Step 1- Web Writing
I, and many of my colleagues, write the web content for the web sites you enjoy. While I don't have any one niche, I end up writing quite a bit about affiliate marketing, internet marketing and other various aspects of Web 2.0. These items, of course, are placed on numerous websites in order to make the webmaster a profit.

Step 2- Information Sales
Some of the things that I, and other web writers, write are used as information products that are sold online. These products are often about how to make money online, how to make affiliate sales and how to use a web site to make money. Some of the information products are about how to write for the web and how to make a living with web writing. There are also many about how to write an ebook and sell it online. So, the ebooks are being sold to teach others how to do the same thing and make money online. The people who buy them then make money with their websites and sell information to others about how to do it.

Step 3- Buy More Products
Webmasters often own many sites that they stock with content. I've worked for clients who had literally hundreds of sites. To make each site as productive as possible, there are thousands of products out there to bring in traffic, to market websites and to create your own content quickly. Software, reports and more ebooks end up being bought to get a better profit from the websites. If there's not enough profit, more products are bought in order to make the initial investments in the site finally pay off.

Is the Internet Becoming a Pyramid Scheme?

Web 2.0 is running around in circles chasing information and page views, and it may someday reach a saturation point. If that happens, are we looking at a new dot com bust?

Credit: Public Domain - Wikimedia Commons

Copyright: Public Domain - Wikimedia Commons

Takeaways
  • Writers write content that is bought by webmasters.
  • The content is sold to others.
  • Others buy it and then write content to sell.
Comments
Comments 1 - 6 of 6
 
 
interesting concept!

Posted on 02/12/2008 at 8:02:55 AM

 
I agree with you. Saturation is bound to happen. The good news is there are tons of cyber geeks out there right now coming up with new ways to keep the web up and running. A great read!

Posted on 01/20/2008 at 8:01:02 PM

 
interesting article!

Posted on 01/10/2008 at 8:01:12 AM

 
Not only that, the internet has become so infected with scams and just plain bad business that its sad. :(

Posted on 01/09/2008 at 10:01:35 PM

 
The Internet is just a cyber representation of the real world. There are millions of other options available but the conglomerates make sure its only theirs that reaches the majority.

Posted on 01/09/2008 at 10:01:21 PM

 
Interesting point of view. Thanks! :)

Posted on 01/09/2008 at 8:01:27 PM

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