The Bead Bar E-Commerce Presentation

The Bead Bar is a pseudo business created to teach the concept of Information Technology.

With the advent of the World Wide Web has come the advantage of a global economy; whereas, The Bead Bar can only currently serve consumers within the local physical area of current studios and franchises, with the incorporation of e-business the Bead Bar will be able to serve customers world-wide.

By taking The Bead Bar into today's global economy, The Bead Bar is able to use the Web as a marketing tool, increasing clientele by promoting The Bead Bar on Board, localized studios, and franchises including their locations, hours of operations, and maps. The Bead Bar's website can provide preliminary information to businesses interested in opening a studio; the services and materials offered; present workshops; and display impressive jewelry designs. The website can promote The Bead Bar's high quality of materials and services, as well as provide contact information to enable convenient and easy client feedback, thus improving customer service. Registering with search engines and the utilization of specific keywords will optimize the quantity and flow of traffic to The Bead Bar's website.

Technology to conduct e-business involves secure transactions and the capability to process e-payments. To ensure customer trust, The Bead Bar's identity should be established and verifiable through the use of authenticate digital certificates, and important customer data such as identifying information, passwords, and payment information needs to be secured via online encryption. The online encryption tool that would best meet The Bead Bar's needs is SSL (Secure Sockets Layer) encryption software that will prevent interception of data transferred between the customer and The Bead Bar's database. The use of SSL will promote the customer's confidence in the security of their information enabling the customer to take advantage of the many conveniences of shopping on The Bead Bar's website.