What to Expect from the New Lane Bryant Outlets

Not Just Discontinued Plus Size Styles and Knock-offs

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Tripping Over the New Lane Bryant Outlets
Don’t know what to expect from the new Lane Bryant Outlet plus size clothing stores? Neither did I, until I visited one this past weekend.

I happened upon the Lane Bryant Outlet in the Anne Arundel Mall here in Maryland, mostly by accident. (Without an official website, Lane Bryant Outlet is depending on the Lane Bryant store mailing lists and traditional avenues of advertising to get out the word. This is a mistake, and might cost them. As Fashion Bug learned, in the modern world, nothing makes a real world storefront less accessible than not having a website. Consumers don’t want to have to dig through the bottom links of another site to find out where you’re located.)

Anyway, I was chatting with my sister and learned that a new store had opened by her house. She showed me a delicious plus size silk-tiered cami in black and white that she’d picked up there, so we decided to go together. First, of course, we printed out some coupons - no reason to pay full price, even at a plus size clothing outlet!

Making Room for Plus Size Fashion
Upon entering the store, the first thing I noticed was the square footage. Traditionally, Lane Bryant stores are crowded and difficult to navigate. Every time you go to pull one plus size blouse from the tangle, you knock three more off the rack behind you with your purse. This has been the case in every Lane Bryant store I have ever shopped, from upstate New York to Boston to Chicago to Baltimore. I thought it was a given, because plus size clothing takes up more space on the rack, and the store wants to fit as many different options as possible.

Lane Bryant Outlet, however, seemed to work on a different principle: that being able to see the clothing more clearly, having wide aisles and fewer items, would make for a more pleasant shopping experience. As the store becomes more popular and has more plus size clothing to offer, perhaps they’ll change their mind about this, but from this shopper’s perspective, it was a welcome change.

  • Lane Bryant
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