Nickelodeon: Popular Children's Television Station Wages War on Childhood Obesity

Childhood Obesity, and obesity in general is on the rise in this country. Children are spending more time in front of the television and the computer and less time outside and active. Parents used to force their children outside to play, now it is just easier to keep them quiet by sitting in front of the television. It is time to fight back against this epidemic and end the problem of childhood obesity.

Nickelodeon is at the forefront of children's television. Nickelodeon has been around for decades and has always provided entertaining television for children of all ages. Morning television consists of programming for preschoolers, the afternoon focuses on programming for older children and evening programming engages the older children and pre-teens. Late night programming is for adults, consisting of classic reruns. The television shows seen on Nickelodeon are quality entertainment. Nick Jr, the programming for preschoolers, provides plenty of educational shows. The later television shows are comedies and cartoons that often have some moral lesson to be learned, hidden amongst the humor. Nickelodeon is taking a new path now, in the fight against childhood obesity.

In the age we live in, many people are leading a sedentary lifestyle. It is easier to sit in front of the television and zone out rather than get outside and be active. These, along with the unhealthy eating habits we have acquired, are leading to an obesity epidemic. Childhood obesity rates are higher than ever. With lawsuits being waged against fast food restaurants, many companies are taking action against this epidemic.

It is the nature of television stations to provide the most entertaining television to get the highest ratings. Higher ratings entice advertisers to their station, which equals more revenue. Television networks want to see couch potatoes. They are not worried about childhood obesity. It is surprising then that Nickelodeon would instead urge children to turn off the television and go outside to play.

Nickelodeon is getting children active.

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