What's Going on With Burger King's Whopper Freakout Ad?

What's going on with this Whopper Freakout* ad Burger King* is running? People are 'freaking out' over the Whopper. It seems Burger King is removing the Whopper from its menu from select stores, and hidden cameras are recording the reactions of people 'freaking out' when they think they find out the Whopper is no longer available.

The ad Burger King is running right now asking "What would happen if they took the Whopper off of the menu?-Whopper Freakout," is ingenious! How so? Two primary reasons-the ad tugs at one of man's most basic needs, if not the most basic of physical needs-food. Also, next after man's needs comes his wants. People have developed a, now, long-standing want for the Whopper.

I know back when I was in college, and had read some material about how the major fast food outlets, Burger King in particular, was clear-cutting land in Central America that their 'beef' could graze, and in the process of not only clear-cutting, this large corporation essentially was ousting the native farmers there, I was incensed, and decided at that point not only to boycott buying anymore Whoppers, or anything from Burger King at that point, but also that I would become a vegetarian, too, and not eat any meat.

Well, that lasted about one month, until one day, after many, many, days of passing by the Burger King sitting near the campus with my nose up at them, I couldn't bear it anymore. That smell of flame-broiled beef that I'd been avoiding finally took over, and one day I literally made a bee-line into the Burger King after little deliberation, and ordered up one Whopper with cheese, no onions, please-and on the double! I can't imagine how I woulda 'freaked out' had they been running this same promo ad at the time. The commercials probably closely capture how I would have reacted. The commercials are hysterical.