Gene Simmons: Marketing Genius or Sellout?

KISS is one of the greatest rock bands of all time and Gene Simmons is a legend, but is he a marketing genius? Many people think he is. Donald Trump thought that Gene Simmons was such a marketing genius that he was chosen to be on Celebrity Apprentice. But,
 is he really a marketing genius or is Gene Simmons actually a sellout?

If you've ever watched the show Gene Simmons Family Jewels, you've probably seen this rock legend make some great business deals. He's made money on everything from cologne to bull sperm. There's no denying that Gene Simmons knows where the money is and what it takes to get it. But, does that make him a marketing genius?

In several business deals, Gene Simmons has used the KISS logo. In fact, you can find the KISS logo on everything from race cars to underwear to even condoms. You can even find the hit song "Rock 'n' Roll All Niight" on a kid's toothbrush. What does this say about Gene Simmons? Does it make him a marketing genius or a sellout?

One has to admit that Gene Simmons has taken the KISS logo and placed it in some pretty weird spots, just to make a quick buck. This does require the skills of a marketing genius, not just a sellout. After all, it must have been tough to sell many of these items when KISS has done so little over the past decade. Still, it seems this rock legend is a bit of a sellout.

Why does Gene Simmons seem like a sellout though? If you've watched Family Jewels, you've probably seen that he will do almost anything for money. This has included taking his family on a camping trip in an R.V. that had the logo of a popular male enhancement drug on the outside. This did earn him several thousand dollars, but does that make him a marketing genius or a sellout?

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Great article that asks a great question. I remember when Gene was being interviewed on Mancow's Morning Madhouse, and the 'Cow asked him what he thinks when people all him a sellout, to which Gene replied, "Hell, yeah, I'm a sellout! I sell out every g0dd@mn'd night!" That right there oughta lay to rest any questions about that subject!

Posted on 02/21/2008 at 4:02:30 PM

I was so glad to see him get voted out of "The Celebrity Apprentice."

Posted on 01/23/2008 at 3:01:13 PM

Gene SImmons is a marketing genius. Rock stars come and go, but he knows how to make money forever. Trump, Schmump - it's a rigged show and like these wealthy celebrities really need to be anyone's apprentice in the first place. Trump needed celebrities to get back in the ratings game since his last two seasons tanked. I wouldn't be surprised to find out Simmons came up with the concept! Kiss, much as I love them and still listen to their music - were also a marketing phenomenon - using the make up and the rumors of Satanistic ties to sell more records. They were great but Simmons ensured they wouldn't just be a flash in the pan...

Posted on 01/22/2008 at 3:01:42 PM

Gene SImmons is a marketing genius. Rock stars come and go, but he knows how to make money forever. Trump, Schmump - it's a rigged show and like these wealthy celebrities really need to be anyone's apprentice in the first place. Trump needed celebrities to get back in the ratings game since his last two seasons tanked. I wouldn't be surprised to find out Simmons came up with the concept! Kiss, much as I love them and still listen to their music - were also a marketing phenomenon - using the make up and the rumors of Satanistic ties to sell more records. They were great but Simmons ensured they wouldn't just be a flash in the pan...

Posted on 01/22/2008 at 3:01:40 PM

Neat article:) Sheri

Posted on 01/22/2008 at 1:01:51 AM

I loved that Trump fired him. He was SOOOOOOOOO off base on the last challenge.

Posted on 01/21/2008 at 5:01:47 PM

Guess Gene Simmons got the big K.I.S.S.-off by the Donald . . . ;-)

Posted on 01/21/2008 at 3:01:22 PM

i thought they'd keep him on CA longer for ratings, but then, they have Omarosa. Gene Simmons.....I have somewhere he can put that KISS logo. He is an arrogant chauvanist. I don't think he is a marketing genius. I think he is an opportunist, perhaps that is the same as a sell-out. He's an interesting character. "Character" being the operative word. Thought provoking.

Posted on 01/21/2008 at 3:01:25 PM

:-)

Posted on 01/21/2008 at 2:01:37 PM

I'm not very familiar with Gene Simmons, so I can't really offer an opinion on him. Sophie

Posted on 01/21/2008 at 11:01:47 AM

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