How to Write a Great Press Release

This article was created as I was clarifying in my own mind what benefits I would like from issuing a Press Release. So picture this, you and I are sitting at a Starbucks having a cup of coffee, and the question comes up "What can you tell me about Press Release?" Now you are my best friend, so I hold nothing back. Besides, you paid for the coffee.

The Goals:

1. Get any website to be seen by search engines such as Google, Yahoo, the search engine formerly known as MSN, now called Windows Live Search, for inclusion on their natural listing within a few days.

2. Gain significantly higher search engine rankings in less than few days!

3. Enjoy thousands of targeted visitors pouring into your website.

4. Plus, form possible contacts with the media for HUGE promotion opportunities.

Issuing a press release is one tool that allows you to use leverage, in your business and anything you are promoting. A great man once said, "If you're not using leverage, you're working too hard and earning too little."

Everyone uses press releases, from our Presidential candidates to our favorite football team. Best of all, this incredibly easy and nearly-effortless strategy is highly effective to get an edge over your competition because practically nobody else is doing it!

In this series of articles, we will be going to go over how to create an effective press release to get the maximum effect out of the website medium on line and off line. The next time we talk, you know after you have enjoyed the success your press release on the web, you will learn how to take your release, modify it, and gain more attention from television, radio, or print media.

So, are you READY? Ready to prove this strategy to yourself? Then let's get started.