An American Student in London: The Sports Cafe

How London's Most Popular Sports Bar Isn't Really a Sports Bar at All

By John Cutlass, published Jan 30, 2008
Published Content: 9  Total Views: 995  Favorited By: 0 CPs
Rating: 3.0 of 5
Every American student in London will wind up at The Sports Café eventually. I went there for the American football. Others will go for the Thursday night wing-deal, a useful bit of American-style gluttony. And then there's the pound-pint Tuesdays. It's far from perfect, that's true; most Londoners sincerely hate it. But if you prepare yourself and don't expect too much, The Sports Cafe can be downright tolerable.

First of all, know that despite having an honest claim to offering the most pervasive sports coverage in all of London, the Sports Café isn't a "sports bar" anymore than Hooters is a "family restaurant." Instead, The Sports Café tries to be every kind of bar at once. While the TVs are huge, numerous, and in HD, showing everything from the Premier League to American college football, the only sound you'll hear is straight house and techno-pop, all the better to go with the large, crowded dance floor. Meanwhile, the bars offer some pretty fancy, high-fallutin' cocktails and they even cater. The Sports Café does have elements of a sports bar, but it's got elements of everything - even "family restaurant."

Predicatably, The Sports Cafe only winds up disappointing everyone a little. If you go there for the sports, you'll be annoyed by its pretentiousness and loud music. If you go there to dance, you'll be disappointed in the crowd, mostly people who either got dragged there by their sports-fan friends or just aren't cool enough to find a real club. The food's rewarding, if you have the money (again, I do recommend the Thursday night wing deal), but not enough to justify the occasional covers, long lines, and conversation-incompatible music. Even Tuesday nights, when the bar offers pounds for a pint to students, the crowd just isn't right, too old and trying too hard, foreign grad students looking to pick up freshmen and frat guys who'll continue to hang around their houses long after they graduate.

The Sports Cafe, London
Neigborhood: Haymarket
Location:
London SW1Y 4TE
United Kingdom
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