Press Release Writing for Ebook Publicity

Gain More Visibility for Your Ebooks, Even Without Traditional Media Running Your Press Release

There's no doubt about it: The Internet is revolutionizing press release writing and vastly changing the press release distribution process. These days, D-I-Y publicity seekers such as ebook authors, small business promoters and ezine publishers no longer have to pray that major media blesses them with coverage. Everyone now has the publicity tools and power at their disposal to take their message direct to consumers, regardless of the traditional media's support.

If you're on a tight budget, you don't need pricey publicity consultants to get it done, either.

Thanks to the Internet, press releases now can go directly to your targeted ebook (or e-book) audience. The web allows everyone to write a press release and get it picked up by a variety of sources where your potential ebook readers will see it. However, for your information to be taken seriously and widely acted upon, it's important to work more strategically than the new ease of press release distribution the Internet provides.

Following are 7 press release writing tips, techniques and tools to help generate thousands more media impressions for your ebooks and other marketing ventures.

1. A best practice among top press release writers today involves search engine optimization (SEO).
SEO techniques chart a savvy course that makes your release easily found. To identify the best, most searched keywords related to your ebook business, use a free a keyword search tool like the one available through Google's AdWords advertising system. The keyword tool at AdWords helps determine the phrases your release should repeatedly use. Choose perhaps three strong terms relative to your ebook product, business or service. They'll help potential customers land on your press release and click the links to your landing page or sales letter.