Can AutoResponders Make You Money?

Communicate with Your List

Communicating successfully with your list, no matter the size, is the key doing business online. Managing subscriptions and unsubscriptions, checking bounce rates, being able to monitor open and click through rates are also as important.

If you sell things on EBay, what about being able to let previous purchasers know about new additions to your product range, sales or provide general information updates? EBay itself does not allow this to happen, but what if you had the ability to ask your EBay purchasers if they would like further updates, and then get them to subscribe to your newsletter?

The question is how to achieve all of this easily and effectively. I have spent a number of months looking and trying different options, many of which ended up costing me money and giving me no benefit at all.

When I started looking, I had heard about autoresponders however, the information on autoresponders, what they truly did and how they could help my business was pretty light. It took me months to decide to try a managed autoresponder - once I did, I was hooked. I'm not sure how I survived without it.

Proper use of a good autoresponder is like your golden goose: the marketing tool that will sell your product far more effectively than any other form of advertising. Few sales are made by impulse buyers, particularly on the internet. Many sales are made after the 3rd exposure, so being able to get your message out repeatedly to people who are already interested in what you have to offer, will result in a larger sales response.

Through my investigations, I tried a "home run" autoresponder and finally decided to use a managed system.

What was I looking for in an autoresponder? When I first started looking, I wanted Management of "Opt-In" and "Opt-Out" subscribers; Reliability (the system had to operate 24 hours a day, 7 days a week.); The ability to send once off messages to individual lists (Broadcast function); and The ability to use a follow-up sequence to individual lists (Follow-Up function),