How to Get Easy AC PageViews by Copying and Pasting PR Material

Raising Questions and Awareness

By N.Q. The Stig, published Jan 29, 2008
Published Content: 39  Total Views: 21,787  Favorited By: 3 CPs
Rating: 4.7 of 5
When I saw an article entitled "TOYOTA RETURNS to ITS COMPACT TRUCK ROOTS with the A-BAT CONCEPT VEHICLE" and clicked, the text read to me like straight PR. Indeed, the video included in the package also looked pretty slick for an AC original submission too.

Then I Googled the material and found out it wasn't original to AC at all. The article on Toyota's concept truck is actually a direct copy/paste of Toyota press materials in their entirety -- both the text AND video -- and is being passed off as a unique submission.

What you see for this AC submission is exactly what you see at this PR/Newswire posting.

Huh?

As someone who knows people who have been dinged for writing from press releases too closely and having the work be called "too promotional for publication," it makes no sense why a direct lift from PR materials is accepted.

Are you as upset as I am?

What's going on here?

The material is likely original from the Content Producer -- the CP states in her profile she is affiliated with MultiVu, the PR company that put out the press release that was copy and pasted onto AC.

However, what does this mean??

Is AC party to a PR firm's game in its quest for supposed original content, while rejecting upfront payments for other CPs who highly utilize press releases in their material (per the new News Guidelines)?

Is AC being played and this CP somehow is slipping promotional material onto AC? Other direct copy and pastes from this company include releases about the Hyundai Genesis at the Detroit Auto Show among others. Look at the CP's submissions and there are others beyond the ones that I mentioned that appear to be straight PR. They go back as far as October 2007.

Why are the rules different and this person can get PVs for essentially copy and pasting PR material?

Takeaways
  • Is AC being played by a PR company?
  • A CP has been putting up direct copy and pastes of PR material
  • Is this some sort of business agreement to let PR to play at what is "the People's Media Company" ?
Did You Know?
Articles that base from PR too heavily normally are ineligible for upfront payment. Ones that have a promotional spin are normally rejected for being too promotional.
Comments
Showing Comments 1 - 8 of 8
 
 
I can see why you were concerned about this. I agree with others here that the content was probably submitted for no upfront pay. It is unlikely it would have received an offer for being too promotional. Sophie

Posted on 07/15/2008 at 9:07:48 AM

 
This is called "splogging" (spam + blog = splog) where a PR company plants their PR material on high-traffic blog and article sites to increase their reach, and to improve their "Google-juice". It's sleazy, but being used as a pimp by the media whores always is.

Posted on 01/31/2008 at 8:01:30 AM

 
What gets me is the fact that I saw the article mentioned on the recent content list for days straight, so it received a lot of promotion, when some of ours show up for 10 minutes or not at all.

Posted on 01/31/2008 at 7:01:47 AM

 
Sounds like it was not submitted for upfront pay, most likely. AC doesn't tend to look at those and just lets them be published immediately.

Posted on 01/29/2008 at 2:01:05 PM

 
Paid promotion, like with that bicycle company, is one thing. This sounds like a PR person trying to move a grassroots ad campaign forward, and just sticking her buzz in anywhere they'll accept free articles. AC isn't supposed to take these, but if you submit for no pay, they don't look.

Posted on 01/29/2008 at 12:01:53 PM

 
"Wowsers" (inspector Gadget)

Posted on 01/29/2008 at 12:01:13 PM

 
Wow, this is kind of upsetting. I work hard on everything I submit, and all I need to do, apparently, is copy and paste from other sources. Who knew?

Posted on 01/29/2008 at 9:01:19 AM

 
I think that an article is probably not the best way to get this subject addressed. That being said, there have been issues with some content being promotional in nature or questionable as far as copyright goes; even some of the C4Cs seem promotional. I attribute it to growing pains as AC tries to set boundaries.

Posted on 01/29/2008 at 8:01:56 AM

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