Social Bookmarking Traffic by Web 2.0 Portals

First of all let me just say Web.2.0 and Social Bookmarking are here to stay and there are millions of people using it exclusively to find the information that they want on the internet. The search engines like Google and others, use algorithms to tell you what they think you are looking for. Social Bookmarking is users driven by tagging and pinging by other users like you and me, using Folksonomy methods to organize and categoryse the information in a way that is important to the user. This is one of the reason why it is so satisfying to the searcher, getting a result that a lot of other users have deemed important to the particular tags you are looking for. Not some algorithm version of what the search engines think you are looking for. One of the primary reason people use the internet after all is to find relevant information! This is a very democratic process and eventually a consensus is achieved among users to what is important to particular tags or keywords. So guess what you get as a webmaster using this sort of traffic, super targeted and relevant traffic, is what you get, if you use the right tags of course, and the searcher gets relevant information. A Win Win situation. This has the effect of making the search engines like Google and others, less relevant, and the user of Social Bookmarking websites keep on using them, because they get the relevant information they are looking for.