The Emergence of Comparison Shopping on a Cell Phone

If you are like many consumers, you spend considerable amount of time in front of your computer screen researching products and comparing prices. This can be a great way for you to find what you want at great savings all from the ease of your personal computer. Still, it isn’t the most efficient way for you to shop. For one, actually having the opportunity to handle the product before making a purchase is impossible unless you have already previewed the item in a store. By the time you look over an item and go home to surf the ‘net to compare prices, hours can be eaten up all in a bid to save yourself a few bucks. Sounds inefficient, doesn’t it? Well, that’s all changing as consumers can now do comparison shopping in the store by using their mobile phone. That’s right, your cell phone can clue you in quickly and allow you to place an order on the spot. Keep reading and we’ll take a look at this exploding consumer choice phenomenon.

Pay a visit to your favorite big box retailer and you can spend plenty of time comparing products before narrowing down your choices to a clear cut winner. As you make your way to the checkout you can’t help wondering if the price you are paying for the item is the lowest price around. Kmart has one price, but you also know that WalMart, Target, and several other retailers probably also sell the same item. Trouble is, they are scattered miles apart and who has the time or money for gas to go from store to store? Enter Frucall.