Christian Hip Hop Music; A Controversial Musical Approach

Reaching a New Target Audience, Hip Hop Music is Climbing in Profound Numbers

By Christine Cadena, published Sep 11, 2006
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With origins dating back to the late 80’s, out of the Bronx in New York City, hip hop music has become the second most requested genre falling a close lead behind classical music. With 30% of all music purchased in the last year, hip hop is, historically, common in and among block parties of New York City. 

Especially popular among the 16 to 24 year old age group, hip hop music lends its roots to the West African and African American musical backdrop. Progressing into what is known today as gangsta rap, hip hop music has remained increasingly popular around the world. In the religious sector, the move to incorporate hip hop music, using Christian lyrics, has hit a niche in a new listening audience and is well received by young adults and some religious leaders across the country. 

Christian hip hop, as it is commonly known, made its first debut on the scene in the 1990s with many artists utilizing the familiar beats of hip hop while incorporating their own spiritually based lyrics. To add to the complexity of this new style of hip hop, many Christian artists began incorporating rock, techno, reggae and R & B into the unique Christian hip hop sounds. 

The move to incorporate Christian Hip Hop into churches across the country has taken on a life form of its own. Evangelical Christians find the acceptance of Christian hip hop, within the praise and worship programs, increases the attendance and involvement of the youth. With lyrics deep in faith and spirit, the number of artists on the scene of Christian hip hop has significantly increased resulting in a whole new line of fan based materials for the young adult and teenage music and religious sectors. This, in combination with the increase in church attendance, has found many religious leaders searching out this new genre of music. 

Takeaways
  • Christian hip hop music is most popular among 16 to 24 year old church attendees
  • Christian hip hop began to proliferate the market in the 1990s
  • Second to classical music, hip hop is considered the top marketing genre.
Did You Know?
Of all music sales, the genre of hip hop accounts for 30%.
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good post, thanks for sharing this

Posted on 03/25/2008 at 7:03:32 PM

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