Hannah Montana Trumps Barbie for Search Engine Crown

By Danie Lind, published Feb 18, 2008
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She really is having the best of both worlds, but in this case, Miley Cyrus is winning both in the real world and the internet world.

Miley Cyrus is the star in the Disney Channel's smash hit "Hannah Montana" where she plays a young girl who lives a normal life for part of her days with friends and family living a quiet life. But Miley has a secret; she is secretly superstar Hannah Montana. This show which stars Miley Cyrus and real life and stage dad Billy Ray Cyrus has become one of the most popular on television.

This show has spurred a near crazy uproar among young girls. There are Hannah Montana concerts, clothing, movies, CD's, accessories, and every thing else under the sun including dolls. This whirl-wind success of the franchise has yielded an unexpected result. Hannah Montana or Miley Cyrus is searched for more on internet search engines then even iconic Barbie.

Barbie has been the icon of girls for years. She has the perfect American looks and the best friends that all girls could dream about. Now, she has been removed from her pink plastic throne and been replaced by a Radio Disney pop sensation. This overthrowing of the young girl market has not been over looked.

Young girls have become an ever-increasing population force on the internet. Tweens are becoming more web-savvy and are even designing their own web pages and fan sites. It is no wonder that they are looking to an idol such as the modern and ultra-hip Hannah Montana.

It is not surprising that they are doing their online searches for more info about Miley. The internet is in almost every home in the United States and is providing more then just a tool or education based resource for our youth. The internet is now loaded with game sites, fun activities and even social networking sites geared specifically for the tween market. The number of searches on google about one product or person over another can be a good indicator of where trends are going for this lucrative market.

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