Blogging for Brick and Mortars

Blogging is a great way to get to know someone. And we all know good customer service is one of the fundamentals when it comes to developing a lasting customer base. Keeping these things in mind, we take a look at adding a blog to your existing business.

Sales Sites, Service Sites:

Whether you are selling books, clothing, toys, or something else entirely, blogging can benefit your business. Use your blog to post great coupons with definite end-dates. Describe a cool new product in detail. Caution your buyers about a recall. Make your posts something your buyers will really need to survive in this world.

It's not as hard as it sounds. What made you get into the business? Take that passion and apply it to your products. Review your least popular product. Let them know why you carry it. Compare and contrast some of your best sellers. Throw in a post or two that is not product driven, but that caters to your audience. For instance, a bookstore might do a few articles on whether or not reading at night is bad for your eyes. Again, what do your customers want to read about?

Every once in a while you could offer up some cute notes about your family life or a make them laugh with a funny office story or two. These sprinklings of your personality will brand your site to your customers, creating a loyalty you will cherish. A good site to mimic is Fabric.com. Now they don't have a blog per se, but their weekly email is so close to a blog, it demands your attention. You can sign up for that email on their site to get an idea of what I mean. Now, I haven't sewn in a year, but I keep getting that email and I keep buying from them because I don't want to miss a bargain and I like that family, even though I don't know them except through that blog/email.