How to Sell Your Handmade Jewelry Designs to Hair Salons
By Kristie Leong M.D., published Feb 18, 2008
Published Content: 1,256 Total Views: 690,852 Favorited By: 169 CPs
Why are hair salons such a good market for handmade jewelry? Women who visit hair salons are often quite fond of jewelry. Plus, they've just received a haircut and want to show off their new look. What better way to do it than by purchasing a pair of unique handmade earrings to show off their new hairstyle or color?
Hair salons are usually quite willing to display designs from local jewelry artisans since it gives them a chance to carry unique designs that other hair salons don't sell. If a hair salon isn't willing to purchase your designs outright, they may be amenable to a consignment arrangement where you get paid a portion of the proceeds after the item sells. To protect your own profits, don't settle on an arrangement that's less than 60/40 in your favor. You may be able to negotiate for a 70/30 split if you provide the display and literature describing your jewelry.
If you're selling earrings, the best place to display them is at the counter where the salon customer goes to pay. Who can resist taking a closer look at an attractive display of unique handmade earrings? They make great impulse purchases.
To get your handmade jewelry designs into salons in your area, make a list of hair salons that cater to a more upscale clientele, particularly if you make higher end jewelry from more expensive components such as semiprecious stones, crystals, or sterling silver. Call each salon and set up an appointment to meet with the owner. Never call on a salon unannounced as they're usually too busy to meet with you and you may make a poor impression.
How to Sell Your Handmade Jewelry Designs to Hair Salons
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