How to Get Monthly Donations for Your Charity

Use Your Charity Website to Help Attract Regular Donations

By Suzie Vigon, published Sep 22, 2006
Published Content: 26  Total Views: 30,191  Favorited By: 1 CPs
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In this article, I would like to focus on how to attract website visitors to make monthly donations to your charity.  Fact, lots of little dollars add up to big dollars. Never turn down a donation, no matter how small you think it is.
Using your charity website and pay pal, you can create plenty of options for your supporters to make monthly donations. But how do you get them to take the leap and sign up?  

Here is how:
Before launching your program  for online donations, contact different companies and request a gift certificate donation to your organization. Use these as gift give aways each month, BUT only for those making monthly online donations.  With giving, comes priviledge,the priviledge of having an opportunity to win a gift each month. 
You can pick a winner each month( or winners), and reward them for their monthly donations. In return, your company sponsor gets online promotion on your site in exchange for the gift certificate. You might also offer them a banner ad or larger ad space on your site. If you do monthly online newsletters, you can also offer to include their banner ad in your newsletter each month they donate gift certificates. 

Some great companies to target as possible gift sponsors are : restaurants, salons, spas, gym memberships, gift certificates to local shops, and local event tickets.  A good rule of thumb is to try and make sure your give away gift is of at least $50 value or more each month.  Of course you want your charity itself to be reason enough for someone to make a monthly donation, but promoting give aways gives them added incentive to be a regular supporter.
Once you have two or three months of gift certificates collected, you can launch your online donations program. I suggest making 3 options available, $5, $10, and $20. Be sure and create an online form and database so you can track all donations and send thank you letters before tax season ends. 

Takeaways
  • Lots of small dollars add up to big dollars for charities.
  • Use gift certificate donations from companies as give aways to 1 of your monthly supporters
  • Companies making gift certificate donations get great free advertising on your website.
Did You Know?
The word "donate" entered the English language in 1785.
(Information from http://www.takeourword.com/et_e-g.html)
Comments
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