Freschetta Pizza and Pronunciation

I am no fan of frozen pizza. In fact, the day I purchase and actually eat a pre-made frozen pizza, please shoot me. Having grown up in Italy, I know it takes all but a few minutes to crank out a wonderful dough, and only a few more to roll, add toppings and bake once the dough has risen.

Commercials for most frozen foods make me wince but one in particular caught my eye, and not only because it interrupted my beloved Iron Chef America battle. During the commercial, following the obligatory happy family scene complete with thin, perfectly coiffed mom, the voice over let us know that the Pizza being advertised was 'Freschetta'. There was just one problem: the woman did not pronounce it correctly. She pronounced it 'freshettashetta', like you would pronounce the 'sh' in the word shaman or sh The truth of the matter is that the word is pronouncedFres-keke-tta, with a hard C (I'll ignore thetttt' for the time being).
The worfreschettata means 'a little fresh' in the female form. Frescfrescaca= fresh.

My first thought in hearing this mangling of a name brand on a proper commercial was 'She didn't know, she's not familiar with Italian words'. That thought was instantly followed by a mental eye roll: 'Who are you kidding? You know nobody would let a multi million dollar commercial roll with wrongly pronounced words, let alone the brand name'.

The incorrectly pronouncedFreschetta'Freschetta'he I in 'Gio' is silent, just like the e in Joe. In fact, it should be pronounced 'jovanni'. However, in the United States I have heard quite a few third, fourth, or fifth generation Italians introduce themselves as 'Gee-ovanni'. OGio, my ears!