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A Definition of Web Clog

The Side Effects of Information Overload on the Web Today

By Sabah Karimi, published Sep 26, 2006
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It’s the clog of the times that won’t go away with a simple ‘Liquid Plumb’r’ application. ‘Web Clog’ is the growing phenomena online today as the blogosphere and social networking sites continue to self-propagate at record levels. Increased links, continued support of AdSense programs, new businesses jumping on click-for-performance advertising campaigns, and the ongoing saga of finding the ultimate keyword sequences is resulting in a unique form of web indigestion.

Our information and web digestion process is helped with today’s aggregators and Web 2.0 systems. These interfaces are developed specifically to sort and filter fresh content and data with ease. New sites are emerging that allow users to simplify their searches, and refine the massive amount of data available to actually answer to the query, or request for the search. Finding something online is no longer a simple step to enter something into a search box, and click for a response. Although sites such as Ask.com, Yahoo! Answers, and even Google are making attempts to provide the ‘most refined’ and targeted results, this is a work in progress.

Takeaways
  • Web Clog is a rising phenomena that is growing exponentially
  • Deep linking and reciprocal blogs are creating new pathways that can result in web clog
  • Major search engines are tweaking and refining their systems to provide better search results
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