Ebay: Over 50% of Sellers Questioned Intend to Quit Within 6 Months
Should Ebay Be Concerned?
News about eBay is coming in thick and fast at the moment. No sooner did I finish my last piece on the page view numbers when the AuctionBytes Survey results came in.This is a very interesting report and I thoroughly recommend reading it, particularly if you are a member of eBay management.
Editor Ina Steiner at AuctionBytes managed to obtain 1,225 responses from online sellers over a 10 day period and I am grateful to her for letting me reference her work in this article. Obviously there's no point in me duplicating too much of Ina's report but I would like to make a few observations specifically related to eBay.
1,118 of the 1,225 survey respondents, or 92%, currently place all or part of their inventory on eBay. However, when asked if they intend to be selling on eBay in six months time, only 457 (38%) said they would. The shock in these numbers for me was that the question was specifically about the core listing format and not eBay stores. Well over half of the eBay seller respondents have effectively served notice that they intend to quit the site within six months.
When the same questions were asked specifically regarding storefront usage, only 658 (56%) of the respondents said they currently sell in an eBay Store and, of these, only 243 (21%) said they would be selling there in six months time. This suggests a similar intended exodus in percentage terms by store sellers as those selling via the short duration core listing formats.
Now I realise these are just statements of intent and the reality could well prove different. Regardless of that, even these stated intentions should concern eBay in my opinion.
The stated eBay aim of the 'hide and hike' changes was to turn back the rapid store format growth and encourage more items to be switched to the core auction and buy it now formats. It appears they may have succeeded in culling a significant number of stores but it doesn't look likely the core formats will benefit much, if at all.
- Editor Ina Steiner at AuctionBytes managed to obtain 1,225 responses
- It appears to me that sellers using any eBay sales format are equally disaffected
- If I'm right, what will it cost eBay to tempt any defectors back in future?
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