Best Value Cosmetics Include E.L.F. and Wet & Wild

When it comes to value cosmetics, you don’t have to spend a ton of cash to look like a million bucks. At your local drugstore, there are plenty of excellent options to get the look you want without having to overspend on luxury makeup. Here’s a rundown of some of the best options in value-priced cosmetics.

Eyes.Lips.Face (E.L.F.)
A relative newcomer to the scene, E.L.F was launched in the spring of 2004 with the goal of bringing quality cosmetics to the masses at an affordable price. Affordable, it seems, is somewhat of an understatement: Every single item in the E.L.F. line is priced at a meager one dollar. The line offers eye shadow quartets, mascara, foundation, eye and lip liner, lip gloss, blush, highlighter, bronzer, nail polish and more- without wavering from its admirable commitment to reasonable prices. E.L.F. also offers a full line of cosmetic tools, including tweezers, lash curlers, brushes, and nail grooming implements.

Best Products: E.L.F.’s tweezers ($1) rival any pair on the market (including Tweezerman, $15) with their super angled tip and heavy duty construction. The Eye Widener pencil ($1) is a white pearlescent liner that is virtually identical to Benefit’s Mr. Frosty ($18); just a quick stroke instantly wakes up tired eyes. Beautifully sheer and absent of tacky glitter, the Shimmering Facial Whip ($1) leaves skin gleaming just as well as MAC’s iridescent Strobe Cream ($28.50). The Shielding Lip Gloss ($1) is not to be missed, either. Unlike many other value products, it has a built in SPF to protect lips as well as make them gleam with a slick, lustrous shine. Where to Buy: You can purchase E.L.F. online (http://www.eyeslipsface.com) or at select Target, Walgreen’s, and Quick Check locations.