Website Traffic Exchange Tips

One of the quickest ways to get return traffic to your website is through the use of a traffic exchange program. Basically all you do is sign up in one of the many exchange programs on the web and surf other people's websites in return for other members of the exchange to surf yours.

While it will quickly increase the number of people hitting your landing page, traffic exchanges are a two edged sword. These people are not particularly premium traffic. Depending on the program, you will have between eight and thirty seconds to interest the viewer in what you have to offer before the timer runs down and they move on to the next site. Quite a few of the people viewing your site this way are merely looking to build credits for their own project and it takes a really interesting item to catch their attention and get them to stay longer than the minimum.

There are still ways to make this work for you but it requires a bit of research. Not all exchanges are equal. Some, like Traffic Swarm or ts25, cater more to the internet marketer and the sites shown reflect that niche. EasyHits4U and Traffic Co-op cater to a more general market and you can successfully advertise more general products or informational sites there.

Since your traffic is only guaranteed to be on your page for a very short time you will need to optimize your information in an eye catching manner and stand out from the generic pages of marketing programs for sale. You will want to avoid big movie files or huge pictures as these take longer to load and thus cuts down on the time they will actually see your information. A specially designed squeeze page that will fit in the browser window without the need to scroll down or sideways is preferable. Offering the option of a visible link that opens in a new window so an interested viewer can be taken to a longer, more informative page is more likely to give you a chance to present your information than by trying to fit it all in one 20 second viewing on the exchange while they are surfing.