The Many Faces Of Italian Genius

To begin with a bold statement, by some estimates 60 per cent of the Western world's treasures are found within Italy's borders. Another estimate claims Italy exports 45 per cent of the world's luxury items. These are astounding figures. Then again, to anybody who has been to Italy, these figures are not surprising.

This "geographic expression," as it has been described, is a giant museum of fine living. Many are familiar with much of what Italy is famous for - the fine arts, film, fashion, furniture, architecture and music, its world renowned culinary heritage: espresso, wine, cheese and gelato. The list is endless. Its sports culture, littered with international accomplishments, should not be dismissed, either.

However, there is another side of Italy that does not get as much attention: the artful ability to create works from a cold, uninspiring element of the post-industrial age - steel! Italy is not only a purveyor of the finer, sweeter things in life, but is equally an innovator in life's harder, sharper elements.

Italy brought its industrial and manufacturing base to new heights during the 20th century. By applying creative and elegant design to industrial machinery, mainly in the cities of Torino and Milano, Italy quickly distinguished itself in the post-war years as a dominant global trend setter in industrial and manufacturing design.

Today Italy ranks seventh in the world in industrial and manufacturing output. It is a nation that conceives performance in both man and machine. The Futurist Art movement is a marvelous example of this.

For those bemoaning today's global, mechanized cookie-cutter approach to manufacturing, look no farther than Italy; it is home to hundreds, if not thousands of companies, family dynasties, and small shops devoted to the craftsmanship of the forgotten art of small details.