The Persuaders: A Review of the PBS Film

The Persuaders, which is directed by Douglass Rushcoff, is a documentary on the multi-billion dollar advertising and marketing industry. The films main idea covers how marketers have found new ways and are continually searching for other ways to weave their message into our everyday lives. The Persuaders covers their market research methods that helps them understand consumers, and how they can get us to buy into their product. It has many short case studies from different companies on how they are selling their product whether it be an airline or laundry detergent. The documentary even dives into marketing effects in politics. He discusses how politicians use these tools to get elected and stay in office.