Using Jewelry as a Promotional Tool for Business, Personal Interests or Supported Causes

Jewelry has been around for eons.Primitive tribes adorned themselves with bone,claws,feathers,shells and stone beads.In later times royalty was defined with elaborate accessories containing precious and semi-precious metals and gems.In those times,it was often the men who wore the most jewelry.It might be considered that it was a tool to market their status and success.In our society, jewelry long considered a female adornment has seen a re emerging trend of jewelry for and on men as well as women.American gemologist have considered jewelry for men as the most significant growth focus for design and sales.Jewelry for both men and women could also be a focus for marketing the small business.

From experience as a jewelry designer and maker of jewelry for women,this will be primarily geared toward women in business or wishing to promote a certain personal interest or cause

.A dance team for a High School in Texas for example had a custom necklace made in the colors of the team"The Starlettes" for which glass beads and star beads were incorporated with dangle pewter letters spelling the team name.,earrings and bracelets with the same colors and idea were also available.They were able to purchase new uniforms for the girls who could not afford them with the first round of sales and by the end of the year,for all the participants.Name necklaces were added and sales soared among non team members as well
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For a corporate MLM which is no longer in business with the product of DVDs called "My Movie Biz"from the parent company Gold Entertainment,two series were developed with the intent as rewards for adding clients and for promotion tools for the business owners.The Gold Entertainment items featured a gold nugget with alphabet beads spelling "Find Gold "accenting the pendant nugget.Another of the same featured a prospecting man and related tools kneeling with "Find Gold".Similar charms related to movies were used with flat or dangle letters saying "My Movie Business" for necklaces,earrings and bracelets.These were considered very effective.They illustrate several points in using jewelry as a marketing tool.