Fatten Your Investment Portfolio with Green Investing

Go Green with Your Investing

Today's trend and motto is 'go green'! Everything from waste products to the stock market are. Following this green trend for investing can fatten your investment portfolio.

Soaring oil prices, and a downward spiraling economy has fueled the trend, and the need, to go green. Adding green investment funds to your portfolio will add green cash to your account.

Many green funds are full of solar, wind and water energy companies. But you will also find companies such as Google, Apple, IBM and Johnson & Johnson going with the green trend. Investing in any company with their eye on the 'go green' trend will fatten your portfolio over time. It won't be a get rich quick investment, the window of opportunity has already opened and closed for that quick million you were hoping for, but investing in green funds will increase your portfolios earnings.

Funds are taking two basic approaches to green investing, the direct approach and the best in breed approach. The direct approach is too invest in companies that produce goods or services aimed at solving environmental problems. Typical direct green investment funds are in shares of companies that produce alternative energy, organic foods, or that are directly involved in conservation or recycling. Direct approach funds can be invested in with companies such as Winslow Green Solutions, PowerShares, First Solar, Whole Foods and Vista Winds and New Alternatives. Not giving stock market tips, just suggestions of green funds that might be worthy of your investment money.

The best in breed approach to fatten your portfolio with green investing is to look for companies and industries that are actively trying to 'go green', such as an oil company that has been deemed as producing the cleanest oil. Green Century Balanced, Green Century Equity and Spectra Green or funds with Microsoft, Proctor & Gamble, Google fall into this best in breed approach to green investing.

Some green funds blend the two approaches together for a well balanced green portfolio addition. It's fairly easy to see which way a fund tilts by reading it's website and it's prospectus portfolio.