Exchanging Links: Another Form of Marketing

Marketing is the key to a successful business. There are many types of marketing such as speaking to the public, placing an ad in a local paper and posting flyers. One form of marketing strategy that is becoming more popular is exchanging links. The more websites your business is advertised on the higher page views you will receive resulting in an increase in profits.

The first thing you want to do is create your own website. There are many sites on the Internet that offer free website builders. Some sites such as freewebs.com have site tools which make it easy to create and publish a website within minutes. If you want a website with your own domain name (mysite.com), which removes all surrounding ads a small yearly fee is charged. I personally would recommend getting a domain name because that will remove all other distracting advertisements and detach your connection with the site builder website.

When you have created a website add a page just for exchanging links. You can name your page such as "My Favorite Websites". Have a title for each website along with a brief description and the link below the description. Then interested visitors can easily access the website. By now you are probably thinking, "How am I going to get others to exchange links?" The following are some tips on how you can get others to exchange links with you.

Ask friends and family to exchange links. The best place to start is with people you already know. Let them know that you are willing to market their website if they market yours. Provide a incentive by mentioning to them that you will also submit their website to search engines. There are many websites that offer free submissions to different search engines. This will help boost page views for them and for you.