RSS: Rich Site Summary and its Past

Rich Site Summary. It is the same subject that we touched on earlier as RSS and we showed the definition as Really Simple Syndication and Rich Site Summary on the previous article. However, Rich Site Summary was the original name RSS was acronym for, and knowing that might shade more light into what RSS is exactly, even if what we are interested in is the second version that is, Really Simple Syndication, because that is what is going to help with the site ranking in the search engines, the subject matter that we will be talking on for the foreseeable future, that is until we exhaust what is involved in doing an effective business from a particular Web site. The former one was in use mostly by news portals to disseminate whatever content they were coming up at a given interval to those who they designate as recipients of those new and frequently changing contents, mostly subscribers. That process is modified and applied to help sites get more incoming link, and it is accomplished by starting a blog, submit the blog's RSS feed to various indexes or aggregators like for example www.feedburner.com so that these indexes will add the blog RSS feed into their list. Whenever the blog posts a new material all of them will show it on their index and the probability of some of them being found by search engine spiders is high, and that would be considered as an incoming link.