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Hollister Co: Why Is It So Popular?

By Jerry, published Mar 31, 2008
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Hollister has been around for a few years, and was established by Abercrombie and Fitch. Yes, Hollister and Abercrombie and Fitch are the same store. Well, the two stores are owned by the same people.

Between these two stores, you'll notice very subtle differences. The main difference is the price. The clothing is very similar, and for the same shirt in each shop, the one from Abercrombie and Fitch would typically cost 1.5 - 2 times as much. This is nuts. Both stores are extremely popular and provide a competitive shopping experience, but Hollister seems to be more popular lately because the prices are half as much. But it's not like Abercrombie is taking a downfall - They get the profits from both stores, so it's not really hurting their business either way.

The reason why Hollister is so popular is simple - people love their clothes! People will buy what they want, and for the price they want it at. If people are willing to pay the prices at Hollister, then so be it. They're getting what they want. It's a free market guys, who cares how much you pay for something so long as you're satisfied with what you've purchased?

So what makes Hollister clothes so attractive?

Brand Name
People are always interested in keeping up with the latest trends. Hollister is one of the leading brands, if not the most popular brand for teenagers and even some adults. The majority of purchases made from Hollister are made by teenagers, though.

Colorful; Vibrant
The clothes at Hollister are directed towards the beach. This is cool, because I love being a bright, colorful person. Hollister helps me do this through making very colorful, quality clothes.

Comfort
Some may believe that Hollister clothes are sized too small, and are completely uncomfortable. I disagree. I love Hollister clothes for comfort, and I'm sure that most people who wear Hollister also could agree. If you're looking for comfort adjusted with style, shop Hollister!

Did You Know?
Hollister is owned by Abercrombie and Fitch
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